Our Story
Potrero Labs is an early-stage startup on a mission to empower creators and their communities. We are building Hubble, a platform that aims to be the most fun and productive way for Creators to curate, inspire, and collaborate with a tight knit community.

The founders (Asad and Hamza) have spent decades building multi-billion dollar products that unleash the potential of entrepreneurs and creators. We believe there could not be a better time for moonshot products to unlock 10x more value for them, while also decentralizing power from institutions to individuals. This will need a ton of innovation and craft to get right, and we can’t be more excited to be tackling it.

We are also incredibly fortunate to be backed by some of the best investors and product thinkers, including A16Z, South Park Commons, Elad Gil, Balaji Srinivasan, Fidji Simo (CEO Instacart), Vijaye Raji (CEO Statsig), Mysten Labs, Indus Valley, among others who share our vision. Potrero Labs is an early-stage startup on a mission to empower creators and their communities.
Meet the Team
Asad Awan
Co-Founder and CEO
Asad has spent his career building products, ecosystems, and marketplaces that give voice and economic empowerment to people. He co-founded Potrero Lab to further the mission of how creators and entrepreneurs can build powerful communities that not only deliver a sense of belonging but also redefine what aligned individuals can achieve together. Before co-founding Potrero Labs, Asad was the GM & VP of Product and Engineering for the monetization, creators, and marketplace products at Meta.
Hamza Aftab
Co-Founder and CTO
Hamza has spent the last decade building and scaling products to help small businesses and creators, and is excited to push the boundary of what is possible with tight knit communities today. Outside of any time shipping and nerding out about next-gen software, Hamzais a bit of an adventure junkie and outdoor enthusiast.
Darshan Patel
Founding Engineer
Darshan is enthusiastic about crafting exceptional user-facing products and tackling transformative 0->1 challenges. Before joining Hubble, he served as the tech lead for the Facebook Web3 monetization team, and supported the evolution of the Facebook creator monetization space over a 5-year period. His efforts played a pivotal role in growing the creator economy, paving the way for a new career trajectory for millions. Darshan is passionate about empowering individuals to recognize the significance of their voices and aims to enhance social media interactions for more meaningful community connections. #mambamentality
Chien-Ying (CY) Yu
Head of Product & Partnerships
CY heads up Product & Partnerships, where she focuses on shaping how we build and what we build, and partnering deeply with creators and community leaders. Prior to Potrero Labs, CY spent 9 years at Meta across Facebook and Instagram leading teams across monetization and creators where she built, launched, and scaled monetization solutions for millions of businesses and creators. With this experience and having also worked in music streaming, she is passionate about building delightful consumer products that showcase creativity and foster authentic connections between people.
Zaki Shaheen
Software Engineer
Zaki has worked in consumer tech and iOS for over a decade. From product growth at Yelp to Facebook Newsfeed and WhatsApp video calls, he has touched some of today's impactful products. He was a founding engineer on Facebook Avatars team. As an early engineer at Tome, he helped take the product to 10 million+ users.
Wentao Feng
Software Engineer
Wentao is deeply passionate about learning and excels in making a significant impact on early-stage projects, eagerly embracing challenges. Before joining Hubble, he spent a year at an early-stage AI startup and worked at Meta for five years. His diverse experience with small businesses and creators, particularly in facilitating cross-posting across various platforms, helps users monetization and fosters connections among them.
Ted Schreiber
Software Engineer
Ted has worked for multiple startups across North America, recently coming from a fintech background. His trademark is building robust, beautiful user experiences. He is passionate about giving users canvases to express their creativity and individuality, and connecting users and helping them grow together.
Our Investors
We are also incredibly fortunate to be backed by some of the best investors and product thinkers, including A16Z, South Park Commons, Elad Gil, Balaji Srinivasan, Fidji Simo (CEO Instacart), Vijaye Raji (CEO Statsig), Mysten Labs, Indus Valley, among others who share our vision.